NYC & Company Heads to London, the Big Apple’s #1 International Market

New York City’s official marketing and tourism partnership organization announced plans to attend World Travel Market in London on November 9 through 12. Tourism is a $30 billion industry for New York City, and the UK represents the top international market. World Travel Market, or WTM as it’s known, is a four-day business-to-business event held at the ExCel London. “WTM is one of the year’s most important trade shows,” said Fred Dixon, senior vice president of tourism and convention development for NYC & Company, who believes that the show will help increase visibility for all five NYC boroughs. Almost 50,000 international travel professionals attended WTM in 2008.

More than 1,300,000 British travelers visited New York City in 2008. Eighty-four percent of them stay in hotels versus renting apartments or lodging with friends and family, and the average visit is 5.2 nights. The U.S. has seen a 53% increase in British tourism since 2008, and last year these visitors represented $1.9 billion in revenue for NYC.

Empire State Building from coastThirty-two partner organizations are joining NYC & Company for the four-day event: